Name, Image, and Likeness for College Athletes

The NCAA is under fire! The issue of athlete compensation through name, image, and likeness has traveled from the field to the court…room! Coakley and Meg explain the legal, athletic, and political perspectives behind this pressing issue regarding athletes’ rights. 

Antitrust lawsuits go far beyond just advertising: long-term health care and insurance also contribute to this legal battle. Dive into the discussion regarding what has changed and what is likely to change following the Supreme Court rulings and state courts decisions!

Thank you to all of you who tuned in for this episode of Social Side of Sport. If you would like to learn more about Dr. Jay Coakley, or to explore additional sport knowledge, become part of the discussion where sport knowledge is spoken by joining all our SPKN contributors at  www.SPKNmedia.com.

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For more on Ed O’Bannon’s lawsuit, explore below!
Holthaus Jr, W. D. (2010). Ed O'Bannon v. NCAA: Do Former NCAA Athletes Have a Case against the NCAA for Its Use of Their Likenesses. . Louis ULJ, 55, 369.

For more on the ongoing legal battle in West Virginia, explore below!
Carstensen, P. (2021). The NCAA in the Supreme Court—Analytic confusion resulting in inexplicable results. Univ. of Wisconsin Legal Studies Research Paper, (1700).

For more on the Supreme Court’s intervention on NCAA, explore below!
Duru, N. J., & Lacey, H. (2021). Supreme Court Considers NCAA Antitrust Case: In its decision, the high court will balance overregulation concerns with arguments of price-fixing.

The full story on the athlete who passed away during practice at the University of Maryland. 
Kaminski, T. W. (2018). Two Steps Forward and One Step Back.


For more on antitrust lawsuits and NCAA athlete compensation, read the information below!
Sheetz, A. C. (2015). Student-athletes vs. NCAA: Preserving amateurism in college sports amidst the fight for player compensation. Brook. L. Rev., 81, 865.

To hear about the shortcomings of the NCAA from an athlete’s perspective, explore below!
Hartman, K. L. (2014). “The most evil thing about college sports”: The 1-year scholarship and a former NCAA athlete’s personal narrative. International Journal of Sport Communication, 7(4), 425-440.

For more on amateurism in the NCAA, explore below!
Lazaroff, D. E. (2007). The NCAA in its second century: defender of amateurism or antitrust recidivist. Or. L. Rev., 86, 329.

For another take on whether or not NCAA athletes should have healthcare, explore below!
Lee, B. (2017). Knocked unconscionable: college football scholarships and traumatic brain injury. Geo. Wash. L. Rev., 85, 613.

For more on the 2021 Legislation on the NCAA, investigate below
Zaccagnini, A. J. (2021). Time's up: A Call to Eradicate NCAA Monopsony through Federal Legislation. SMU L. Rev. F., 74, 55.

For more on NIL legislation, explore below!
Kunkel, T., Baker, B. J., Baker III, T. A., & Doyle, J. P. (2021). There is no nil in NIL: examining the social media value of student-athlete's names, images, and likeness. Sport Management Review, 1-23.